HONG KONG AND SHENZHEN – Hong Kong Disneyland Resort (HKDL) and The Walt Disney Company, with the support of China Soong Ching Ling Foundation and the Shenzhen Project Care Foundation, are bringing HKDL’s award-winning community initiative, “PlayWell with Disney”, to Shenzhen for the first time, expanding child-focused care across the Guangdong-Hong Kong-Macao Greater Bay Area (GBA).

The initiative aims to support young patients through storytelling, play, and interactive experiences that help ease their hospital journey.

Central to the program is a “Disney V-Care Space” at Shenzhen Children’s Hospital Longhua Campus, the newest and largest Class A tertiary children hospital in the Greater Bay Area. The space integrates Disney storytelling into the healthcare setting to create a more comforting environment for children.

Drawing on Disney China’s experience in supporting pediatric care across the Chinese mainland, the collaboration enhances services at the Longhua campus. It also marks HKDL’s latest community initiative in the region as it celebrates its 20th anniversary and continues its HK$2.5 million commitment to supporting children in need.

The New “Disney V-Care Space” Uplifts Child Patients’ Spirits in the Greater Bay Area

The V-Care Space initiative, led by Shenzhen Project Care and Shenzhen Children’s Hospital, focuses on creating a more supportive and child-centric healthcare experience through enhanced design, services, and compassionate care.

The initiative also aligns with the “Guidelines on Promoting the Development of Child-Friendly Hospitals” issued in 2025 by six national departments, including the National Health Commission.

Tim Sypko, Managing Director, Hong Kong Disneyland Resort, said HKDL is delighted to bring the “PlayWell with Disney” initiative to Shenzhen. “We believe in the positive power of storytelling and imagination to uplift and support children during their time in the hospital. We hope this care space brings moments of joy to young patients as well as warmth and support to their families.”

Spanning more than 1,000 sq. ft., the Pixar-themed “Disney V-Care Space” is designed in consultation with healthcare professionals, with special attention to accessibility, layout, and emotional comfort.

The space also serves as a flexible venue for activities such as birthday celebrations, arts and crafts, and seasonal programs. A dedicated on-site social worker will also provide ongoing care and support for children.

Today’s launch ceremony was attended by Luo Xinle, Party Committee Secretary of Shenzhen Children’s Hospital; Zhan Deming, Deputy Director of the China Soong Ching Ling Foundation; Hong Zhiming, Director of the Shenzhen Municipal Health Working Committee; Wang Jun, Deputy Director of Shenzhen Project Care, and Yvonne Pei, Senior Vice President of External Relations, The Walt Disney Company.

Wang Jun, Deputy Director of Shenzhen Project Care, welcomes the “PlayWell with Disney” hospital initiative to Shenzhen said: “The V-Cares Spaces in the hospital further strengthening our support for children and families. In April, the Shenzhen Municipal Health Commission also called on all public hospitals to adopt this model. With ongoing support from hospitals and the community, the V-Cares Space will continue to benefit more children and families.”

“The ‘Disney V-Care Space’ marks an important step in creating a more child-friendly hospital environment, strengthening collaboration between Hong Kong and Shenzhen to better support young patients.” Luo Xinle, Party Committee Secretary of Shenzhen Children’s Hospital, said. “Following the success of the Disney ‘Mobile Movie Theater’, this initiative introduces a new approach to easing treatment stress. It reflects our shared commitment to a more child-friendly and compassionate care.”

Yvonne Pei, Senior Vice President of External Relations, The Walt Disney Company, shared, “We’re truly honored to celebrate the opening of the new ‘Disney V-Care Space’ together with Shenzhen Children’s Hospital. At Disney, we believe every child deserves a childhood filled with magic and joy. We look forward to bringing even more joy and courage to children during their hospital journeys.”

A young patient Yue Yue and her parent shared their excitement after meeting Woody and Buzz Lightyear from Toy Story for the first time and exploring the newly transformed care space. “I really enjoy the activities here. It makes my time in the hospital more fun and the treatment less stressful. It also helps me feel more relaxed with my family.”

To celebrate the opening, performers from HKDL’s Entertainment team brought music and interactive performances to the children, while Disney VoluntEARS hosted games, drawing activities, and gift-giving, filling the space with joy and laughter. Mickey Mouse also made surprise visits to hospital wards, meeting children receiving treatment, creating heartwarming and memorable moments for patients and their families.

Sprinkling the Magic of Joy Across the Greater Bay Area

Rooted in Hong Kong and expanding across the Greater Bay Area, Hong Kong Disneyland Resort is building stronger ties with communities and organizations in the region. Through storytelling and creativity, it brings people together and creates meaningful connections. Guided by community needs, the resort will continue delivering joyful, uplifting experiences for children and families when they need them most.