A Disney+ streaming service sign is pictured at the D23 Expo, billed as the "largest Disney fan event in the world," on Aug 23, 2019 at the Anaheim Convention Center in Anaheim, California. (ROBYN BECK / AFP)

The National Football League (NFL) on Friday denied a report that said it had reached a media rights deal with Walt Disney Co’s channels ESPN and ABC.

The Sports Business Journal reported that ESPN will renew 'Monday Night Football' and ABC will return to the Super Bowl rotation.

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Disney is expected to pay an increase of up to 30 percent from its existing deal, which would equate to around US$2.6 billion, the report said, citing sources.

“The report is incorrect and as we don’t negotiate through the media, there will be no further comment,” an NFL spokesperson said.

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Meanwhile, an ESPN spokesperson declined to comment.