The fourth edition of the Hong Kong Shopping Festival was officially launched on Friday at a ceremony held at the Langham Place Hotel in Mong Kok.

Running from July 1 to August 31, the two-month extravaganza collaborates with over 220 brands to offer more than 600 shopping privileges worth billions of dollars, featuring silver economy discounts and live-streaming e-commerce initiatives to boost local retail and celebrate the 29th anniversary of the establishment of the Hong Kong Special Administrative Region.

China Daily's Andy Chong took the photos on Friday.