(From left to right) Director of the Richmond Fellowship of Hong Kong Fung Cheung-tim; Chief Executive Officer of the Hong Kong Sheng Kung Hui Welfare Council Limited Patricia Lau; Director of Information Services Fletch Chan; Chairman of the Lok Sin Tong Benevolent Society, Kowloon, Lee Shing-kan; Chief Executive of the Lok Sin Tong Benevolent Society, Kowloon, Alice Lau and Commissioner for Sports Sam Wong
attend the launch event for the government new promotional logo in Hong Kong on Jan 18, 2024. (PHOTO / HKSAR GOVERNMENT)
Hong Kong on Thursday launched a new promotional logo — which adopts the shape of the government’s headquarters to reflect a “people-oriented” “door always open” notion — to accompany government-funded projects.
The new logo will be used in tandem with the existing “flying dragon” logo for international events and publicity campaigns, said Fletch Chan Wai-wai, director of Information Services.
Chan said the new logo, designed by the Information Services Department, did not incur extra expense. It comes in three colors — red, blue and green — to cater for different events.
Thanks to the logo, Chan said, the public will know that programs are subsidized supported, recognized and recommended by the government.
The new logos will be used in a wide range of government-subsidized programs, such as the Community Living Room, the Transitional Housing Project, Mental Health Support Hotline and major sports events
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The government’s headquarters in Admiralty — which is designed based on the concept of “door always open” —looks like an open door, with the grassy strip in between the wings of the building resembling a green carpet ushering people inside. The new logo aims to proclaim the message that the government is people-oriented, open-minded and receptive to public opinion.
The “flying dragon” logo, debuted in 2001 and renewed in 2010 with an added streak of three ribbons, promotes Hong Kong as “Asia’s World City”. It has been widely-used in overseas campaigns.
The new logos will be used in a wide range of government-subsidized programs, such as the Community Living Room, the Transitional Housing Project, Mental Health Support Hotline and major sports events. A roving exhibition will be held next week to introduce the new logo to the public.
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Representatives from organizations responsible for some government subsidized schemes shared their latest developments at the logo’s launch ceremony.
Lau Oi-sze, chief executive of the Lok Sin Tong Benevolent Society, introduced the Sham Shui Po Community Living Room, which is a members-only program for sub-divided flat tenants to enjoy extra spacefor homework, taking showers, and cooking and eating.
Lau revealed that more than 110 families of sub-divided units are now eligible members, and another 70 or so can become members after providing additional information. Lau said, as this program only started a month ago, she believed that the annual target of 500 members could be achieved within three months.
Patricia Lau, chief executive officer of the Hong Kong Sheng Kung Hui Welfare Council, which oversees a transitional housing project at Tung Tau of Yuen Long, said that it has reached an occupancy rate of 97 percent, benefiting more than 3,000 residents.
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The 18111 Mental Health Support Hotline, another subsidized scheme launched last month, has also recorded a notable achievement, with over 7,000 calls received. Fung Cheung-tim, director of the operating organization — The Richmond Fellowship of Hong Kong — said that the hotline is opened all year round and is answered by real people. Fung said he hoped that residents with mental problems can find some support through this hotline, and related online support will be considered to be enhanced in the future.
