"We Are the World", a global health platform founded by Hong Kong entrepreneur Adrian Cheng and partners, was launched in Bangkok on Friday, to address critical gaps in medical systems and assist patients to find trusted hospitals, doctors, and treatments.
The platform aims to integrate Asia's medical strengths, focusing on the latest devices, pharmaceuticals, Traditional Chinese Medicine (TCM), biotech, and artificial intelligence to serve people who need help.
"Patients and health seekers often face unclear and unverified medical information —unsure which hospitals, doctors, or treatments to trust," said Michael Chin, co-founder of the initiative.
Referring to “confusion and struggle within the healthcare system” his wife Josephine Ko, another co-founder of the platform, and he himself experienced, he said, “The experience inspired us to break down barriers. We believe integrating eastern and western wisdom is key to bringing hope."
The initiative aims to link top global experts and professors to create a transparent, professional, and open nonprofit platform which will provide cutting-edge health information, share the latest clinical technologies, and extend practical support to empower patients and improve recovery confidence, Chin said.
He said the initiative will target three key areas – oncology and chronic diseases, autism and mental health, as well as longevity and holistic wellness, such as anti-aging, sleep science, and chronic disease management.
The platform will host "We Are the World" Asia Health Inclusive Medical Innovation Congress from Nov 9 to 11 at Queen Sirikit National Convention Center in Bangkok, according to Chin.
As the congress co-organizer, Sorapoj Techakraisri, chief executive officer of Thailand PACE Development Corp Plc, a Thai high-end residential property development and retail company, said the event aims to integrate medical resources worldwide and provide tailor-made high-quality medical services.
"Located in the center of Southeast Asia, Thailand holds great potential for attracting medical service seekers worldwide with its global recognition of great medical services. We hope the congress can bridge the needs between patients and top treatments.”
Adrian Cheng, the platform's co-founder, also founded the art-commerce integrated K11 brand and ALMAD Group, investing in culture, sports, digital assets and other sectors. Through the WEMP Foundation, he advances children's mental health. In 2024, he was awarded the French National Order of Merit and the Silver Bauhinia Star for promoting international cultural exchange.
