An advertisement for Bitcoin cryptocurrency is displayed on a street in Hong Kong, on Feb 17, 2022. (KIN CHEUNG / AP)

"I'm nearly bankrupt," says Jad Fawaz, a crypto trader in Abu Dhabi. "I'm laughing because there's no point in exerting more depression and more frustration about it."

The 45-year-old, who quit his real-estate job a year ago to focus on trading, has seen his holdings evaporate in recent months. He hasn't slept in a week because of the stress.

"I had about 40 coins and then I came down to 20 coins then I came down to 10 coins, came down to five coins and now I'm down to the last two coins, and it's bitcoin and ripple XRP," he says.

"So these are the last two coins and I will die before selling them."

November saw a 7-day realized loss of $10.16 billion in bitcoin investments as investors were forced to exit long-term positions, the fourth-largest loss on record by this measure, according to Glassnode data

For many retail traders and investors, enough is enough.

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Bitcoin balances on crypto exchanges - where retail investors typically transact - have fallen to around 2.3 million from its 2020 all-time high of 3.1 million, exchange Bitfinex said. Self-custody wallet balances have not grown at the same pace, indicating more selling than storage, it added.

"There are signs that a significant number of retail investors have been discouraged to the point of exiting crypto entirely," Bitfinex analysts said.

Indeed, Fawaz is not alone.

It's been a brutal year for investors. Bitcoin's price has dropped 63 percent, while the overall cryptocurrency market capitalization has lost $1.63 trillion in value.

The collapse of Sam Bankman-Fried's FTX exchange hammered a long nail into the market.

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November saw a 7-day realized loss of $10.16 billion in bitcoin investments as investors were forced to exit long-term positions, the fourth-largest loss on record by this measure, according to Glassnode data.

"This is not the winter season anymore, this is a bloodbath, because the FTX crisis was like a domino that toppled so many companies," said Linda Obi, a crypto investor in the Nigerian city of Lagos who works at blockchain firm Zenith Chain.

The 38-year-old said she was a "long-haul" investor with an investment horizon of five years and traded "a bit of everything", including altcoins and memecoins.

This April 3, 2013, file photo shows bitcoin tokens in Sandy, Utah. (RICK BOWMER / FILE / AP)

"I'm gonna be very honest, I do think there's a whole lot of hype around crypto, with influencer marketing and your favorite celebrities talking about crypto," she added.

"People don't research, and just jump in, and that should change. We have started to have serious conversations around how we can actually sanitize and advertise the space."

David vs Goliath

Crypto retail investors losing money is nothing new. A study from the Bank of International Settlements (BIS), conducted between 2015 and 2022, estimated that 73 percent to 81 percent likely lost money on their investments in cryptocurrencies.

READ MORE: Crypto lender BlockFi files for bankruptcy, cites FTX exposure

Retail trading has grown increasingly difficult as deeper-pocketed, more sophisticated investors like hedge funds entered crypto as the asset class grew.

"It's really difficult to trade on news because we don't have inside information, a tweet can change everything," said Lisbon-based Adalberto Rodrigues, 34, who trades crypto in addition to running a software firm.

BIS researchers said blockchain data analysis found that the largest holders of bitcoin often sold while smaller players were buying, "making a return at the smaller users' expense".

Eloisa Marchesoni, a trader who said she had about $2,000 on FTX she was unable to withdraw, is sure crypto will retain its attraction for smaller investors.

READ MORE: Global regulators to target crypto platforms after FTX crash

"Retail will suck it up, like always," said Marchesoni, who lives near Tulum on the coast of Mexico's Yucatan Peninsula.

Yet the hefty investor losses from the FTX collapse could serve to kick regulators into action, said Charley Cooper, communications chief at blockchain technology firm R3.

"Politicians have a lot harder time ignoring calls from constituents that lost their savings or grocery money than from high-flying crypto hedge funds."