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Friday, February 12, 2021, 15:21
HSBC to target wealth management in latest strategy
By Bloomberg
Friday, February 12, 2021, 15:21 By Bloomberg

Signage for HSBC Holdings Plc headquarters is displayed on the building that houses its headquarters in the central business district (CBD) of Singapore, Jan 28, 2021. (PHOTO / BLOOMBERG)

HSBC Holdings Plc’s search for growth is targeting wealth management as a potential new profit engine as it deepens its focus on Asia.

In a presentation this week outlining the embattled lender’s second strategic reset in a year, Chief Executive Officer Noel Quinn told about 250 top managers that HSBC aims to become one of the world’s biggest wealth managers.

HSBC is considering moving some of its top executives to Asia

Quinn said on the Tuesday call that the bank would “invest at scale” where it sees the greatest opportunity, pointing to Asia, the UK and the Middle East as likely areas for expansion, according to a document seen by Bloomberg. A spokeswoman for HSBC declined to comment for this article.

While HSBC is the largest lender in Europe, it’s a relative minnow in the business of managing assets for the world’s wealthiest investors. It oversaw just over US$361 billion of assets on behalf of its wealthiest customers at the end of 2019. UBS Group AG, the world’s biggest wealth manager, had US$2.6 trillion of assets under management.

ALSO READ: HSBC considers moving top executives to Asia

In 2019, about 65 percent of the US$8.6 billion in adjusted revenue generated by HSBC’s wealth management and private banking operations came from Asia, according to an August presentation by the bank at a Goldman Sachs Group Inc. conference. While Chairman Mark Tucker said last month that the Asian wealth business was one area for potential growth, rivals such as UBS and Credit Suisse Group AG are also beefing up in the region, driving up the cost for talent and clients.

Tough year

Tucker and Quinn are revisiting a February 2020 strategy reset after it was overtaken by the fallout from the COVID-19 pandemic. The measures included the elimination of 35,000 jobs, about 15 percent of the total. The new steps will be announced with the company’s full-year financial results on Feb 23.

The bank’s shares have risen this year, though they have trailed the likes of JPMorgan Chase & Co and Banco Santander SA. Hopes that HSBC will reinstate its dividend have driven much of the rise after it and other large UK banks were told by the British authorities to cease shareholder payouts due to the pandemic.

This undated photo shows HSBC's Chief Executive Officer Noel Quinn. (PHOTO / BLOOMBERG)

Job moves

As part of the coming shakeup, HSBC is considering moving some of its top executives to Asia. Bloomberg News reported this month that Greg Guyett and Georges Elhedery, co-heads of global banking and markets, could relocate to Hong Kong.

Additionally, Barry O’Byrne, head of global corporate banking, and Nuno Matos, head of wealth and personal banking, could also move from London to Asia, according to people familiar with the matter. If all the moves were to be confirmed it would mean that much of the bank would be run on a day-to-day basis thousands of miles from its London headquarters.

READ MORE: HSBC revives plan to cut 35,000 jobs to boost growth

HSBC this month announced the opening of a new office in Guangdong to steer its push into the Greater Bay Area, a project to create closer links between Hong Kong and several cities in the southern Chinese mainland, including the tech hub of Shenzhen. The area is home to 72 million people and speaking last month, Tucker said the bank saw “substantial opportunities” in the zone.

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