The success of the Hong Kong Sevens at the new Kai Tak Sports Park marked a defining moment in the city’s post-pandemic revival. As one of the most iconic sporting events in Asia, the Hong Kong Sevens returned with renewed energy, drawing thousands of fans from around the world. The electric atmosphere, especially in the reimagined 2.0 South Stand at the Kai Tak Stadium, brought back the festive spirit that has long defined the tournament.
A nostalgic fly-past by a Cathay Pacific A350 over the former Kai Tak runway added a symbolic touch, linking the city’s aviation legacy with its future as a hub for mega events. Despite minor logistical hiccups such as long queues for refreshments, the event was widely praised and well-received, reaffirming Hong Kong’s capability to host world-class events.
This success story is more than just a sporting triumph — it offers a blueprint for revitalizing the Kowloon City district and other parts of Hong Kong through cultural tourism and strategic event planning. With the Kai Tak Sports Park now fully operational, the surrounding district has a unique opportunity to rebrand itself as a vibrant cultural and tourism destination. The question now is: How can Kowloon City leverage this momentum to attract a broader range of visitors and stimulate local economic growth?
The answer lies in cultural tourism, especially in a post-COVID-19-pandemic world where travelers are increasingly seeking authentic, less commercialized experiences. Kowloon City is rich in cultural heritage and historical significance. From the Kowloon Walled City Park, which preserves the memory of one of the world’s most densely populated settlements, to Sung Wong Toi Garden, Little Thailand, and the archaeological displays at Sung Wong Toi MTR Station, the district offers a tapestry of stories waiting to be explored. The Cattle Depot Artist Village, Hau Wong Temple, Fishtail Rock, and Ko Shan Theatre further add to its cultural depth.
In conclusion, the Hong Kong Sevens at the Kai Tak Stadium proved that the city is ready to reclaim its place on the global stage. By embracing cultural tourism and star-studded events like the ZCA, Kowloon City can transform itself into a dynamic, inclusive, and economically vibrant district. With thoughtful planning, community engagement, and strategic investment, this vision is not only achievable — it is already within reach
To unlock the full potential of these assets, investment in social, cultural, and economic research is essential. Collaborating with universities, innovation centers, and entrepreneurs can help develop data-driven strategies to market Kowloon City’s unique offerings. These partnerships can identify visitor trends, design immersive experiences, and promote sustainable tourism practices. Moreover, involving civil society and both public and private stakeholders ensures that development is inclusive, community-driven, and aligned with local values.
One of the most promising ideas to emerge is the proposal to host the Zee Cine Awards (ZCA) at the Kai Tak Stadium. This star-studded Bollywood event would bring the entire Indian film industry to Hong Kong, attracting fans and media from across the globe. The ZCA has a massive following, particularly among South Asian communities, and its presence in Hong Kong would be a cultural milestone. For Kowloon City, this would mean a surge in tourism, hotel bookings, and retail activity — especially in the jewelry sector, given the high regard South Asians have for Hong Kong’s gold craftsmanship.
Beyond the economic boost, the ZCA would serve as a catalyst for cultural exchange. Tourists attending the event would be encouraged to explore the district’s heritage sites, dine in local eateries, and engage with ethnic minority communities who have long called Kowloon City home. This interaction would foster greater understanding and appreciation of Hong Kong’s multicultural identity, reinforcing the city’s role as a bridge between East and West.
The economic impact of hosting the ZCA could be substantial — potentially rivaling that of major international sporting events. It would position Hong Kong as a premier destination for global entertainment, second only to hosting a World Cup in terms of tourism revenue. The event would also generate significant media coverage, putting Kowloon City in the global spotlight and attracting future collaborations in film, fashion, and creative industries.
Moreover, the ZCA would provide a platform to showcase Hong Kong’s diverse cultural heritage, from traditional Chinese festivals to contemporary arts and music. This would appeal not only to Bollywood fans but also to culture lovers, nature enthusiasts, and creative youth. By integrating performances, exhibitions, and community-led tours into the event program, organizers could create a holistic experience that celebrates both local and international cultures.
Crucially, the success of such an initiative depends on collaboration. Local businesses, cultural organizations, district councils, and government agencies must work together to design a seamless visitor experience — from transportation and signage to hospitality and security. Schools and youth groups in Kowloon City could also be engaged to participate in cultural showcases, volunteer roles, and educational tours, ensuring that the event leaves a lasting legacy of civic pride and cultural awareness.
In conclusion, the Hong Kong Sevens at the Kai Tak Stadium proved that the city is ready to reclaim its place on the global stage. By embracing cultural tourism and star-studded events like the ZCA, Kowloon City can transform itself into a dynamic, inclusive, and economically vibrant district. With thoughtful planning, community engagement, and strategic investment, this vision is not only achievable — it is already within reach.
The author is a Kowloon City district councilor and vice-principal of Hong Kong Baptist University Affiliated School of Wong Kam Fai Secondary and Primary School, and sits on various statutory and advisory boards.
The views do not necessarily reflect those of China Daily.
