CHENNAI - tesa, international manufacturer of innovative adhesive tapes and self-adhesive product solutions, is opening a new Customer Solution Center (CSC) in Chennai, India, as part of its strategic "Local for Local" approach. With this expansion, tesa underscores its commitment to being closer to its customers worldwide – physically, technologically, and in partnership.

Customized solutions through global presence

The CSC Chennai complements the network of existing innovation centers in Japan, South Korea, and Thailand, thereby strengthening tesa's presence in the Asia-Pacific business region. With advanced capabilities for adhesive tape evaluation, teardown studies, hands-on product training, and technical seminars, the CSC Chennai enables the joint development of customized solutions for specific customer requirements – particularly for the automotive, electronics, and packaging industries. Worldwide, tesa operates a total of eleven Customer Solution Centers to address customer challenges through collaboratively developed solutions.

"With the opening of our Customer Solution Center in Chennai, we are consistently implementing our global 'Local for Local' strategy," explains Andreas Gunnestrand, Regional President tesa Asia-Pacific. "This approach is about proximity in a comprehensive sense: geographically, culturally, and in close, collaborative partnership with our customers. What makes our CSCs unique is the combination of our adhesive tape expertise with specialized knowledge for specific industrial applications. This allows us to jointly develop customized system solutions – faster, more targeted, and with a deeper understanding of regional market requirements

Strategic reliability and competitive advantages

In an increasingly uncertain global market environment, tesa's "Local for Local" concept offers decisive advantages. This strategic approach ensures stable supply chains and continuous supply. It strengthens resilience against unforeseen events and improves competitiveness through faster response times and better understanding of regional market needs. Through geographic proximity to customers, tesa can flexibly develop customized solutions – a significant competitive advantage in dynamic markets.