HONG KONG - Hong Kong’s first official Liverpool FC pop-up store was unveiled on Monday to mark the upcoming Hong Kong Football Festival 2025.

Located at MTR East Tsim Sha Tsui Station, the store features a range of Hong Kong-exclusive and pre-season merchandise that fans would surely enjoy. 

Coinciding with Liverpool FC’s 2024–25 Premier League title celebration, the shop is collaborating with the Official Liverpool FC Supporters Club Hong Kong to showcase a collection of rare private items that tell the story of the club and its fanbase, making it a must-visit hotspot for supporters this summer.

The Hong Kong Football Festival 2025 will take place from July 24 to July 31, featuring four of the world’s top football clubs — Liverpool FC, AC Milan, Arsenal, and Tottenham Hotspur — competing at Kai Tak Stadium, the city’s newest hub for mega events.

Liverpool will face AC Milan on July 26, while Arsenal and Tottenham Hotspur will battle on July 31.

China Daily's Adam Lam took the photos on Monday.