Hello Kitty's designer Yuko Yamaguchi (front) signs autographs for fans at the "Hello Kitty Happy 50 @ Harbour City" exhibition in Tsim Sha Tsui, Hong Kong on Feb 2, 2024. (CALVIN NG / CHINA DAILY)

Hello Kitty, celebrating five decades of the beloved Sanrio character's endearing charm and timeless allure, has added a lot of Chinese New Year elements to its ongoing exhibition at Harbour City in Hong Kong, attracting a large number of visitors.  

Titled "Hello Kitty Happy 50 @ Harbour City", the milestone event runs from Jan 25 to Feb 25. It features an exciting array of activities and a coveted collection of limited-edition merchandise, turning the shopping center in Tsim Sha Tsui into a party venue for the lovely kitty, who has officially taken on the role of Harbour City's "International Friendship Ambassador".

ALSO READ: Dragon delights

Hello Kitty's designer Yuko Yamaguchi will grace the exhibition with her presence from Feb 2 to Feb 3, offering fans the opportunity to meet her in person, obtain autographs, and engage in delightful conversations.

China Daily's Calvin Ng took the photos on Friday.