OpenAI is introducing a new platform that’s designed to help companies deploy AI agents more easily, part of a broader push to cement itself as a leader in automating valuable work tasks.

The new product, called Frontier, allows organizations to build and manage these AI tools so that each agent has appropriate guardrails and data access. The goal is to simplify the process of rolling out AI agents — or “AI coworkers,” as OpenAI calls them — and pave the way for broader adoption of the technology among corporate customers.

Top AI firms, including OpenAI and Anthropic, are increasingly betting on AI agents that are meant to field tasks on a person’s behalf, with limited need for human intervention. That effort has contributed to a recent market meltdown as investors worry about the impact such tools may have on legacy software providers. The AI startups, meanwhile, are racing to sign up more business clients across various sectors to bolster revenue and offset the immense cost of developing more advanced artificial intelligence (AI) software.

READ MORE: Google surges ahead of OpenAI with stellar AI growth

“We’ve taken what we’ve learned from working directly with hundreds of large enterprises about how to build, deploy and manage AI agents and do real work at scale, and we’ve made that whole process a lot easier,” said Fidji Simo, OpenAI’s chief executive officer of applications, during a press briefing this week.

Notably, OpenAI executives said the platform will allow companies to integrate with AI agent software from some of its rivals, including Anthropic, potentially establishing it as a more of a one-stop-shop for businesses. In the past, Anthropic has sometimes prevented competitors from accessing its underlying technology.

READ MORE: OpenAI flags competition concerns to EU regulators

Intuit Inc, State Farm and Thermo Fisher Scientific Inc are among the companies using the Frontier product, OpenAI said.