BEIJING - World football body FIFA has recently launched the official licensing program in China for the upcoming FIFA World Cup.

Infront will work with FIFA to launch a full line of product categories featuring the official emblem, tournament wordmark, mascot and the official trophy marks in China, according to FIFA

Infront will work with FIFA to launch a full line of product categories featuring the official emblem, tournament wordmark, mascot and the official trophy marks in China, according to FIFA.

FIFA's licensing program will provide multiple Chinese enterprises with the opportunity to engage and support world football's flagship event, as well as other prestigious events in FIFA's portfolio such as the FIFA Women's World Cup, set to take place in Australia and New Zealand in 2023.

FIFA has appointed Infront as an exclusive licensing agent in China for FIFA World Cup tournaments and events, who will coordinate and execute the entire licensing program. The multi-year agreement will see Infront work with FIFA to develop a China-dedicated licensee and retail strategy for both the FIFA World Cup and FIFA Women's World Cup, FIFA said.

The agreement with Infront will include the FIFA World Cup 2026 in the US, Canada and Mexico. Infront has also been granted the rights of FIFA Historical Marks as part of this agreement.

Infront said they will have a dedicated Beijing-based team responsible for the management of the program.

This team of experts will enrich the program in the Chinese market by engaging official licensees who are able to design, produce and sell FIFA-licensed goods in China, said Infront.

The extensive range of licensed products will provide fans with access to products such as toys and games, plush, souvenirs, apparel and precious metal, according to Infront.

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Chinese culture-specific products including art and crafts, collectible jade products, jewelry and much more will also be on the market. These items will be available soon online and in retail stores nationwide, said Infront.

With now counterfeited products are seen in the market, it is crucial for consumers to recognize the identification and logo of official licensed products, added Infront.