This Feb 15, 2019, photo shows the FIFA logo during a press conference held by the president of the football's governing body at the FIFA Executive Football Summit in Istanbul. (OZAN KOSE / AFP)

GENEVA - The World Health Organization (WHO) and soccer's global governing body FIFA announced on Monday a partnership to promote fair access to COVID-19 vaccines, treatments and diagnostics.

WHO and FIFA signed a four-year collaboration in 2019 to globally promote a healthy lifestyle through soccer

With the delayed 2020 FIFA Club World Cup to begin in Qatar this week, FIFA and the WHO are launching a public awareness campaign involving star footballers urging people to practise mask wearing, physical distancing and hand hygiene.

In the videos, competing club captains from teams competing at this year's Club World Cup reiterate the key steps for everyone to follow in order to tackle and defeat COVID-19, focusing on hands, elbow, face, distance, symptoms, masks and opening windows.

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"Fairness is the foundation of soccer and all other sports, and this also must be the same when it comes to health," said WHO Director-General Dr Tedros Adhanom Ghebreyesus. "The rules of the COVID-19 challenge are simple: all people at risk from the coronavirus in all countries must have equitable access to life-saving vaccines, treatments and diagnostics."

FIFA President Gianni Infantino during a pre-tournament video conference said, "We are also calling on the international community to #ACTogether to ensure a level playing field in relation to access to vaccines, treatments and diagnostic tests across the globe."

WHO and FIFA signed a four-year collaboration in 2019 to globally promote a healthy lifestyle through soccer. The two organizations have since jointly launched a series of campaigns to promote effective measures to protect people from COVID-19.