The collaboration between camera and cloth strikes all the right angles
Leica Q2 in holster
Fashion meets photography in the covetable collaboration between Ermenegildo Zegna and Leica, with the Italian tailor and the German camera manufacturer producing a capsule collection of highly refined camera accessories. First shown as part of Zegna’s Winter Fashion Show in January 2020, the collection is finally coming to life almost a year later.
Zegna artistic director Alessandro Sartori, a photography enthusiast and Leica lover, thinks the crossover has natural synergy. “Zegna and Leica share the same values, with a very deep integrity and quality towards the excellence of their own products; my wish is to build up a long chapter together,” he says. “The vision and DNA of Leica has always been genuine – an obsessive quest for quality and extremely refined research.”
Karin Rehn-Kaufmann, Leica’s global art director and chief representative for Leica Galleries, shares Sartori’s sentiment. “What a wonderful addition: the creation of a Leica camera, moving images and a Zegna garment is unique and outstanding,” she says. “Both brands share the same humanistic approach in terms of values, design, sustainability and quality.”
Insta-Pack cross-body bag
Images provided to China Daily
Click Here for More
Copyright 1995 - 2022. All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily. Without written authorization from China Daily, such content shall not be republished or used in any form.