Wolverhampton Wanderers' Portuguese midfielder Joao Moutinho (left) vies with Leeds United's Polish midfielder Mateusz Klich (right) during the English Premier League football match between Leeds United and Wolverhampton Wanderers at Elland Road in Leeds, northern England on Oct 19, 2020. (MICHAEL REGAN / POOL / AFP)

Premier League sides generate more than US$409 million a season from having partners’ logos on the front of club shirts, almost double that of Bundesliga teams, a GlobalData study showed.

GlobalData’s Head of Sport Analysis Conrad Wiacek said Real Madrid’s front-of-shirt deal with Emirates was the most lucrative in Europe, valued at over US$81.7m

The study said the average value of Premier League deals was over US$20 million, while the average in Germany was just over US$11 million and US$10.6 million in Spain.

The top five leagues in England, Germany, Spain, France and Italy generated over US$1.15 billion per season from front-of-shirt sponsors alone, it added.

“Thanks to the way the Premier League has built its presence overseas, its teams can drive significant revenue from brands around the world,” GlobalData’s Head of Sport Analysis Conrad Wiacek said.

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“(Partners) are using the league and member clubs to build brand presence in new markets and drive interest in their products.”

Wiacek said Real Madrid’s front-of-shirt deal with Emirates was the most lucrative in Europe, valued at over US$81.7m.

“(But) both the Premier League and Bundesliga collectively generate more revenue from front-of-shirt deals than La Liga teams, which speaks to the strength in depth both leagues possess, and which can be lacking in Spain’s top flight,” said Wiacek.