BEIJING – The Chinese mainland will continue implementing the 10 measures issued in April to promote cross-Strait exchanges and cooperation, including helping Taiwan's farmers and fishermen expand sales on the mainland, a spokesperson said on Wednesday.

Chen Binhua, spokesperson for the State Council Taiwan Affairs Office, said at a regular press conference that the measures, announced on April 12, had helped widen distribution channels for Taiwan's pomelos, custard apples and other agricultural products.

The efforts are based on adherence to the 1992 Consensus and opposition to "Taiwan independence", which aims to improve the livelihoods of Taiwan people, Chen said.

READ MORE: Taiwan to prosper from peaceful reunification

In mid-October, about 350 tonnes of Taiwan's signature seafood had arrived in Xiamen, East China's Fujian province, Chen said. Shortly after, a Taiwan fishery products exhibition and sales center opened, alongside a cross-Strait seafood market and a fishery culture exhibition.

The mainland has long been an important export market for Taiwan's seafood, which is popular with mainland consumers given similar dietary habits on both sides of the Taiwan Strait, he said. Future efforts will continue to see Taiwan's agricultural, fishery and other quality products reach consumers on the mainland.

Chen said the mainland had also responded to concerns among Taiwan's fishing communities by organizing business-matching and signing events, streamlining customs procedures and supporting participation in trade fairs.

READ MORE: Opportunities thrive at Fujian's Taiwan Town

In the first three quarters of this year, mainland imports of agricultural products from Taiwan rose 18.5 percent year-on-year, while fishery product imports increased 35.5 percent, he said.

From April to September, Fujian imported 19,100 tonnes of fishery products from Taiwan, with a total value of 585 million yuan (about $87 million), up 35.9 percent year-on-year.

The mainland will continue to share development opportunities with Taiwan compatriots and assist in addressing practical difficulties, Chen said.

The goal is to enable people on both sides of the Strait to gain greater benefits from cross-Strait economic and trade cooperation and integrated development and enjoy better lives, he added.