SINGAPORE - Carro, Asia Pacific's largest and fastest-growing online automotive marketplace, has unveiled a brand new regional ad campaign using generative AI to highlight their 'surprisingly short' AI-enabled car-selling process.

The campaign is brought to life through a series of assets that feature everyday objects which have been deliberately and dramatically shortened using AI, bringing out Carro's straightforward and delightful car-selling process: short 15-minute response times, efficient 30-minute inspections and fast payment up to 24 hours – a process supported by Carro's AI capabilities.

Carro's longtime use of machine learning models and AI runs deep through its everyday operations, especially in customer service and fleet management for its car-selling processes. For example, when a customer submits their details, they immediately interact with Carro's agentic AI tool, which quickly responds to common enquiries and requests, before being routed to the right person if necessary. This allows Carro to effectively resolve all customer queries and set up an appointment in less than 15 minutes.

"We've seen how vexing car-selling can be, from long drawn conversations to confusing inspection processes. That's why we're always constantly improving our customer service and AI inspection app to give customers the best car valuation as soon as we can," says Carro Chief Operating Officer Chua Zi Yong. "With our use  of technology and machine learning models, our accurate inspections and fair valuations give sellers the confidence when they sell their cars to us, all whilst transacting quickly."

"We're constantly hearing how our customers are pleasantly surprised to know that we make full payments within 24 hours, or that we reply within 15 minutes," says Carro Chief Marketing Officer Katherine Teo. "It was really important to us to showcase how surprisingly short our car-selling process is and for this process to be the new standard for customers who want a transparent, straightforward experience."

To emphasise the 'shortened' aspect of Carro's car-selling process, their in-house Creative team utilised AI models to reimagine a whimsical life full of everyday objects that have been deliberately cropped. The team was also able to to create visuals that were very specific to Carro's messaging needs, ensuring assets were heavily optimised for performance across multiple markets.  

"By exploring AI tools, we were able to test the boundaries of AI as a creative collaborator, as well as understand the power and limitations of generative AI," says Shane Lim, Carro Associate Creative Director. "Through manual adjustments and by repeatedly testing, fine-tuning and reviewing our AI models, we were able to ensure that our visuals were both creative yet still aligned perfectly with our brand guidelines and standards. We're proud to say that key phases of the creative lifecycle for this campaign were still powered by human insight and brainstorming – specifically our concept creation, multi-language localisation and feedback loops."

The campaign will run across digital and social channels in Singapore, Malaysia, and Hong Kong SAR. To sell your car and experience Carro's 'Surprisingly Short' process, head over to carro.co/sell.