SINGAPORE - BeLive Studios, NewUnivers and ChopChop Systems executed a Memorandum of Understanding (MOU) at the Asia TV Forum and Market (ATF) today. The MOU establishes a strategic framework for collaboration among the three parties in the production, co-production and operational integration of microdrama content.

The partnership was initiated through Content IP Xcelerate in Singapore, operated by the Korea Creative Content Agency (KOCCA) Singapore Business Centre, and formally presented during KOCCA's participation at ATF. The signing ceremony was conducted in the presence of government and industry representatives from Korea and Singapore.

Under the MOU, the parties will explore coordinated development of microdrama projects, including the potential production of more than 50 titles over a twelve month period. The collaboration also includes developing a content distribution ecosystem.

The scope covers end-to-end microdrama development including ideation, script development, casting, production, post production and distribution. The partnership further contemplates the integration of ChopChop Systems' workflow technology into BeLive's and NewUnivers' processes to support more efficient production operations.