KUNMING -  Three people were killed and seven others injured when a roadside shop billboard collapsed late Monday in Kunming, capital of Southwest China's Yunnan province, local emergency management authorities said Tuesday.

A total of 10 people were injured in the accident that occurred at Jinjiang Road in Panlong district at 9:58 pm, according to the district's emergency management bureau.

Of those injured, three have died despite medical efforts, while the remaining seven are currently receiving treatment in the hospital.

READ MORE: Collapse accident in China's Yunnan results in three dead

Weather reports indicated that the district experienced showers on Monday, but there were no strong winds. A local resident surnamed Li told Xinhua that it was cloudy around 10 pm with a gentle breeze.

Relevant departments have formed a joint investigation team to determine the cause of the accident, and the individuals deemed responsible are currently in police custody.