This photo dated Aug 25, 2023 shows a view of Shenzhen, south China's Guangdong province. (PHOTO / XINHUA)

Guangdong displayed its strong economic vitality during the Singles Day — or Double 11 — shopping gala, with the southern province ranking top nationwide in terms of spending power and number of consumers, according to statistics from Chinese e-commerce giant JD.com. 

Among Guangdong’s cities, Shenzhen topped the list, showing the strongest spending power. Dongguan, meanwhile, recorded the highest growth year-on-year in terms of spending power among Chinese mainland cities.

Tmall, Alibaba Group's business-to-customer platform, said that sales of 402 brands, including 243 domestic ones, had hit 100 million yuan as of midnight on Saturday

This year’s Double 11 shopping gala, which started in late October and reached its climax on Saturday, marked the first to be held since COVID-19 restrictions were scrapped, and played a crucial role in unleashing consumption potential and fueling economic recovery.

READ MORE: Made-in-China products shine during Double Eleven sales

According to JD.com, electronics and home appliances were the two categories on which Guangdong consumers spent the most on average during the shopping festival, with gaming laptops grabbing the top spot, followed by air conditioners and smartphones.

Enormous sales growth was seen in gold accessories bought by consumers in Guangdong province. While the sales value of gold earrings saw a 317 percent year-on-year surge during Double 11, gold rings and gold bracelets also rose by 213 percent and 108 percent respectively. 

JD.com said its sales, orders and number of customers all reached record highs during this year’s shopping extravaganza, with sales of over 60 brands surpassing 1 billion yuan ($137 million) and nearly 20,000 brands seeing their turnover increase threefold on a yearly basis.

Tmall, Alibaba Group's business-to-customer platform, said that sales of 402 brands, including 243 domestic ones, had hit 100 million yuan as of midnight on Saturday. The turnover of 38,000 brands surged more than 100 percent compared with the same period a year earlier.

READ MORE: Singles Day shopping gala drives recovery of consumption

According to a report by international consultancy Accenture, the Double 11 shopping carnival is no longer a time for pursuing record-high turnover for merchants. Instead, they are choosing to take advantage of the opportunities the carnival offers to generate consumer interest, improve user experience and strengthen customer loyalty to enhance their competitiveness.

Contact the writer at sally@chinadailyhk.com