LOS ANGELES -- With a little over two years to go until the 2028 Olympic and Paralympic Games, LA28 has unveiled its official Look of the Games, a visual identity centered on the concept of "LA in full bloom", organizers announced on Monday.

The visual identity draws inspiration from the California Superbloom, a rare natural phenomenon in which dormant wildflower seeds burst across hillsides, valleys and deserts in cascading waves of color, occurring roughly once a decade in Southern California's unique climate.

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"The Superbloom mirrors the spirit of the Olympic and Paralympic Games," said Ric Edwards, LA28 vice-president of brand design and executive design director. "Athletes train their entire lives for a moment on the greatest stage in sports. When the conditions are right, everything comes together and something extraordinary happens. That feeling of anticipation, energy and the culmination of the many moments that led them here is what inspired our Look of the Games."

The resulting visual identity takes its palette from the Bird of Paradise, the official flower of Los Angeles, which inspired the primary color schemes used in the design. The 13 blooms that make up the full Superbloom are intended to reflect the people, cultures and landscapes of Los Angeles.

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"We wanted the Look to feel like Los Angeles itself," said Geoff Engelhardt, LA28 head of brand design. "LA is a city of incredible creativity, sitting at the intersection of sport and entertainment, and the Games will bring the world together here in 2028."

The typographic style draws directly from the streets of Los Angeles, grounding LA28's identity in an authentically local visual language. The palette was calibrated for the region's distinctive natural light, from dawn through to stadium night.

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In developing the Look, the LA28 design team studied past Olympic and Paralympic Games, including Los Angeles 1984 as an inevitable touchstone, to understand where tradition should guide and where innovation could push.

"We were inspired by the spirit of LA Games past," Engelhardt added. "Both the 1932 and 1984 Games were bold, optimistic, Californian and unapologetically joyful. We wanted to carry that same emotional frequency forward, expressed in a visual language that feels distinctly of today."

The visual identity will be rolled out gradually across competition venues, fan zones, citywide installations and digital platforms as Los Angeles prepares to host the Olympic Games from July 14 to 30 and the Paralympic Games from Aug 15 to 27.