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Published: 10:46, October 13, 2023 | Updated: 17:02, October 13, 2023
Taylor Swift attends concert film premiere, moves up release
By Reuters
Published:10:46, October 13, 2023 Updated:17:02, October 13, 2023 By Reuters

A marquee featuring the concert film "Taylor Swift: The Eras Tour" is seen at the world premiere on Oct 11, 2023, at AMC The Grove 14 in Los Angeles. (PHOTO / AP)

LOS ANGELES - Pop superstar Taylor Swift premiered her Eras Tour concert film in front of fans and celebrities on Wednesday, shortly after announcing that the movie would debut a day early because of "unprecedented" ticket demand.

Taylor Swift: The Eras Tour was set to open in theaters worldwide on Friday, but high interest prompted Swift to add earlier screenings in some markets.

"Look what you genuinely made me do: Due to unprecedented demand we're opening up early access showings of The Eras Tour Concert Film on THURSDAY in America and Canada!!" the Anti-Hero singer wrote on social media.

Additional showtimes also were being added for the weekend, Swift said.

US singer Taylor Swift arrives for the "Taylor Swift: The Eras Tour" concert movie world premiere at AMC The Grove in Los Angeles, California on Oct 11, 2023. (PHOTO / AFP)

Late, Swift stepped on to a red carpet in a strapless pale blue gown for the film's world premiere. She posed for selfies with fans who scored a seat in one of thirteen auditoriums in an AMC Theatre at an outdoor mall in Los Angeles.

Scattered in the crowd were celebrities including comedian Adam Sandler, Law & Order actor Mariska Hargitay and Barbie star Simu Liu, who was wearing friendship bracelets on his wrist like many of Swift's fans.

ALSO READ: Theaters look to Taylor Swift to shake off box office strike pain

Pop superstar Beyonce also was in attendance, according to a photo posted by Swift on social media.

Inside the theater, Swift thanked fans for supporting the Eras Tour, which has sold out stadiums around the world. She applauded "the amount of care and preparation and passion that you put in, the intensity that you put into coming to these shows".

Taylor Swift (left) and director Sam Wrench arrive at the world premiere of the concert film "Taylor Swift: The Eras Tour" on Oct 11, 2023, at AMC The Grove 14 in Los Angeles. (PHOTO / AP)

Taylor Swift arrives at the world premiere of the concert film "Taylor Swift: The Eras Tour" on Oct 11, 2023, at AMC The Grove 14 in Los Angeles. (PHOTO / AP)

"I've never had this much fun in my life as I had at the Eras Tour," she said.

Ticket sales for Swift's movie, which is being distributed by AMC Theatres, are expected to set records for a concert film, and industry analysts have been upping their forecasts.

READ MORE: Taylor Swift kicks off MTV's VMAs with win for best pop video

Box Office Pro projects the movie with take in between $105 million and $140 million in the United States and Canada over its opening weekend.

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