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Published: 12:05, June 22, 2021, Updated: 15:46, June 22, 2021
China sportswear gaint Anta sets up research center with Tsinghua
By Xinhua
Published:12:05, June 22, 2021 Updated:15:46, June 22, 2021 By Xinhua

This photo shows a retail store of Anta Sports in Shanghai, China, Jan 31, 2018. (PHOTO / IC)

BEIJING - China's largest sportswear company Anta co-established the "Tsinghua University-ANTA Group Joint Research Center for Sports Fashion" with Tsinghua University here on Monday, voicing its aim of building a world-leading innovation platform for the industry.

To become a top international brand, you must acquire international technological innovation capabilities. The development of China's sports industry requires more independent innovations to meet the needs of the rapid development of the industry.

Ding Shizhong, chairman and CEO of Anta

Anta, the world's third largest sportswear company by revenue, will cooperate with the renowned university in China over the next five years to promote the innovative application of new materials, new fabrics and new designs in the field of sportswear through the integration of technological research and market transformation.

ALSO READ: Chinese sportswear giant Anta now IOC's official uniform supplier

"To become a top international brand, you must acquire international technological innovation capabilities. The development of China's sports industry requires more independent innovations to meet the needs of the rapid development of the industry," said Ding Shizhong, chairman and CEO of Anta, who believes the collaboration will empower the Chinese sportswear industry and enhance the global vision of the Chinese brand.

As the official partner of the Beijing 2022 Olympic and Paralympic Winter Games, Anta said the core scientific and technological innovations produced by the Joint Research Center will have the opportunity to be applied to the equipment of the Chinese national teams.

READ MORE: Anta Sports delivers strong first-half results

In addition, Tsinghua University and ANTA Group jointly launched the "Global Sportswear Design Award" on Monday, which will provide three million yuan (US$464 thousand) for young designers around the world to realize their creative dreams.

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