Published: 11:26, January 28, 2021 | Updated: 03:18, June 5, 2023
Apple logs record quarterly smartphone shipments
By Reuters

In this July 31, 2020 photo, the Apple logo is pictured outside the newly-opened Apple store in downtown Bangkok. (MLADEN ANTONOV / AFP)

Apple Inc’s smartphone shipments jumped 22 percent to record levels in the fourth quarter, making it the world’s biggest seller.

An expanded number of models and a new look for the iPhone 12 lineup, Apple’s first 5G-enabled devices, tapped pent up demand for upgrades, especially in China.

As is often the case in the fourth quarter when it launches new products, Apple took the top spot from Samsung Electronics

Shipments hit 90.1 million phones, a record for any quarter, giving it global market share of 23.4 percent, data from research firm IDC showed.

The data comes on the heels of Apple reporting record holiday quarter sales on Wednesday, with revenue crossing US$100 billion for the first time. Sales in China surged 57 percent.

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“We had two of the top three selling smartphones in urban China,” Chief Executive Tim Cook told Reuters in an interview, adding that upgraders in particular had set an all-time record in China.

As is often the case in the fourth quarter when it launches new products, Apple took the top spot from Samsung Electronics. The South Korean firm saw a 6.2 percent year-on-year increase to 73.9 million devices, giving it market share of 19.1 percent.