Cruise liners pin hope on Asian market, avid travelers as pandemic ushers in big changes
(SONG CHEN / CHINA DAILY)
Filipino art teacher Maya Calica-Collins, who has traveled to many places around the world, recalls the Alaskan cruise she took a few years ago as an amazing experience.
She has fond memories of making new friends on the ship and exploring the state — North America’s last frontier on the northwestern extremity of the United States’ west coast.
When the vessel docked, she took a dog sled tour around the glacial landscapes of Juneau, the Alaskan capital, and also went hiking in a forest in Sitka.
Cruising also sparked her interest in water sports such as sailing. She and her husband usually spend their weekends sailing from their home base in Auckland to other parts of New Zealand.
“You don’t need Netflix on a boat; the ocean offers adventures right on our doorstep,” Calica-Collins said.
However, the pandemic has put her outdoor adventures on hold. While she is using this time to pursue her other interests — sketching and making mini-animations — she also is hoping to travel again as soon as borders are reopened and lockdown measures are lifted.
Avid travelers such as Calica-Collins are a key source of hope for the global cruise industry, which has been paralyzed by the pandemic, with operators having to suspend tours.
However, Asia is expected to remain a growth market, thanks largely to the region’s expanding middle class, which is increasingly willing to spend on travel. Cruise Lines International Association, or CLIA, said passenger capacity in the region has been growing since 2013, topping 4 million last year.
Two of the biggest cruise companies — Carnival Corp and Royal Caribbean — are still keen to increase their client base in China. The country accounts for 50 percent of the Asian cruise travel market.
Royal Caribbean’s sights are set on launching Wonder of the Seas — its first ship destined for China — in 2022. The vessel, which can accommodate more than 5,000 passengers, was originally due to arrive in Shanghai in the middle of next year, but the date was postponed as the pandemic disrupted shipyard operations.
Liu Zinan, chairman of Royal Caribbean Cruises, Asia, said in a statement in early August that Royal Caribbean firmly believes that the fundamentals of China’s economy have not changed despite the pandemic and that the cruise market will continue to develop.
Carnival Corp has an Asia-focused program for next year through its subsidiary Costa Cruises, which is looking to launch cruise offerings in China and Japan.
Mario Zanetti, Costa Cruises chief commercial officer, said the company has always had full confidence in the Chinese market, according to a report by the online publication Seatrade Cruise News.
Zanetti said the company is “actively preparing for cruise resumption”, adding that it is working with Chinese authorities to strengthen pre-voyage screening and onboard operations.
A passenger takes a picture of the cruise ship Allure of the Seas during a cruise ship tour off the Dorset coast in southern England on Sept 10. Its owner has started tours of unused cruise ships. (BEN STANSALL / FOR CHINA DAILY)
Industry players have acknowledged that the pandemic will mean that significant changes have to be made.
These include increased focus on small groups to promote social distancing, promoting local or regional destinations and implementing stringent hygiene protocols in line with standards set by authorities such as the World Health Organization and the US Centers for Disease Control and Prevention.
Joel Katz, CLIA’s managing director for Australasia and Asia, said: “When the time is right, we envisage cruise operations are likely to resume in controlled phases and on a regional basis, particularly while international travel is restricted. In different regions, this may involve domestic cruises, short itineraries, or operations within a regional bubble.”
Katz said the operators of the 270 cruise ships within the CLIA member fleet are developing enhanced measures to ensure the safety of guests, crew and the communities they visit. He said governments and international health authorities are guiding the cruise industry on “the appropriate pathway to a restart”.
“The cruise industry’s aim is to develop the best possible response to COVID-19 so that we can begin discussions with governments on the appropriate way to revive cruise tourism when the time is right,” he said.
John Paolo Rivera, associate director of the Dr Andrew L. Tan Center for Tourism at the Asian Institute of Management in Manila, the Philippine capital, said lockdowns are meant to keep people at home to reduce the risk of contracting the coronavirus, but this has not diminished their desire to travel. For many, it has heightened such ambitions, albeit with a greater awareness of health.
As many people have been cooped up for a long time at home, they are keen to travel, but they will prefer “products that are low-risk and where physical distancing can be practiced”, Rivera said.
He added that the “new normal” will be cruises that focus on small groups and visits to remote destinations, as this will ensure social distancing and reduce the risk of contracting and spreading the virus.
Before the pandemic emerged, cruise tourism was the travel industry’s fastest-growing sector.
Tax, audit and advisory company KPMG reports that demand for cruises has risen in recent years. In 2017, some 26.7 million people went on a cruise. The number rose to 28.5 million in 2018 and had been expected to reach 32 million this year.
A CLIA-commissioned survey also found that cruise travelers tend to be repeat customers, with 82 percent likely to book a cruise again for their next vacation.
However, the pandemic has slowed the industry’s growth trajectory. For Genting Hong Kong, one of Asia’s biggest cruise operators, the suspension of sailings has resulted in financial problems, with the company announcing on Aug 19 it would temporarily suspend payment to creditors and seek to restructure its debts.
Passengers wear face coverings to help prevent the spread of COVID-19 aboard the Katahdin steamer as the ship returns from a cruise on Aug 15, in the US town of Greenville, Maine. (ROBERT F. BUKATY / AP)
In addition to border shutdowns that have discouraged leisure travel, the cruise industry has faced a barrage of bad publicity.
Extensive coverage of passengers being quarantined on ships such as Carnival Corp’s Diamond Princess and Genting Hong Kong’s World Dream has raised concerns over safety.
Hundreds of Australian passengers stranded on the Ruby Princess sued Carnival Corp. In a class-action lawsuit filed in Australia’s Federal Court in July. The 800 passengers alleged the cruise company and its subsidiaries engaged in “misleading and deceptive” conduct after the COVID-19 outbreak on the ship.
Monique Giese, KPMG’s global head of shipping, said in a report on July 23: “The current COVID-19 environment has created a high degree of concern among the public surrounding the maintenance of health and safety on board cruise ships.”
Giese said the pandemic has increased the need for robust screening and monitoring protocols, comprehensive sanitation practices, and more health facilities and medical staff members on cruise vessels.
Katz, from CLIA, said cruise operators are working with medical experts and health authorities to develop extensive measures “that will ideally involve a door-to-door approach that begins at the time of booking and continues through the cruise journey and until the passenger returns home”.
He said health and safety protocols being developed globally will be combined by CLIA and adopted by all its members.
Katz said the coronavirus can spread anywhere people gather to socialize, such as on cruise ships and in restaurants and hotels, but he stressed that cruise vessels are “neither the source nor the cause of COVID-19”.
No other sector or industry outside the cruise business has such stringent reporting requirements coupled with the presence on board of qualified doctors and nurses to provide medical surveillance, he said.
Ingrid Leung, managing director of Hong Kong-based travel agency Incruising Travel Asia said reports of people being stranded on cruise ships might deter potential customers, but she is confident this will not be an issue for more experienced consumers.
“Once you have been on a ship, you know how clean they are … there are always staff wiping every area,” Leung said.
She added that cruise vessels were not designed for quarantine, and the types of outbreaks that happen on them can also occur in any enclosed spaces such as hotels or convention centers.
Leung, who has been selling cruise packages since 2008, said this has been the worst year for her business, but this is mainly the result of travel restrictions — not because her customers have lost interest in cruises.
In the meantime, she is offering tours around Hong Kong on board private yachts, giving clients a chance to take weekend breaks.
“It’s just a matter of time. Many of our clients are looking forward to being on board again,” she said.
