Barcelona's Argentinian forward Lionel Messi grabs the ball during a friendly football match between FC Barcelona and Girona at the Johan Cruyff stadium in Sant Joan Despi near Barcelona on Sept 16, 2020. (JOSEP LAGO / AFP)

Barcelona’s Lionel Messi won a European Union court fight over the trademark rights to his own logo.

Messi has been trying since 2011 to get the bloc-wide trademark rights for a logo consisting of an emblem with an M, with the name Messi underneath

The EU Court of Justice in Luxembourg upheld his earlier victory against a Spanish cycling clothes brand that owned the rights to the name “Massi.”

A lower EU tribunal was correct to see Messi’s reputation as “a relevant factor,” the top judges ruled on Thursday.

ALSO READ: Messi at the double as improved Barca beat Girona in friendly

Messi has been trying since 2011 to get the bloc-wide trademark rights for a logo consisting of an emblem with an M, with the name Messi underneath. The EU’s intellectual property agency and the cycling clothes company owned by Jaume Masferrer Coma appealed the earlier decision that favored the soccer star.

Coma had previously blocked the Argentinian from getting the EU trademark, arguing that he already owned EU trademarks for his brand and allowing Messi to claim one would cause too much confusion with customers.