Customers play with a call duck at a cafe in Chengdu, Southwest China's Sichuan province, Aug 19, 2019. (PHOTO / VCG)

Pure white plumage, round head and small but fat shape, call ducks with their adorable appearance are becoming rising stars in China's pet market.

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In Chengdu, Southwest China's Sichuan province, a cafe run by several college graduates uses call ducks to attract customers.

In Jiamusi, Northeast China's Heilongjiang province, a post-90s young man nicknamed You Laojiu raises a call duck called Tangyuan and boasts one million fans on the internet.

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You Laojiu opened an online store at e-commerce platform Taobao in March to sell newly hatched ducklings and eggs of call ducks. A mature call duck sells for 15,000 yuan while an egg fetches 1,500 yuan.

A customer plays with a call duck at a cafe in Chengdu, Southwest China's Sichuan province, Aug 19, 2019. (PHOTO / VCG)

A customer takes photos of a call duck at a cafe in Chengdu, Southwest China's Sichuan province, Aug 19, 2019. (PHOTO / VCG)

You Laojiu looks at his pet, a call duck named Tangyuan, at his home in Jiamusi, Northeast China's Heilongjiang province, May 7, 2019. (PHOTO / VCG)

You Laojiu's pet, a call duck named Tangyuan, is petted by people in Jiamusi, Northeast China's Heilongjiang province, May 7, 2019. (PHOTO / VCG)

Eggs of call ducks are incubated in an incubator at You Laojiu's home in Jiamusi, Northeast China's Heilongjiang province, May 7, 2019. (PHOTO / VCG)