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Sunday, November 24, 2019, 17:36
Tesla truck demo goes awry as shatterproof windows break
By Bloomberg
Sunday, November 24, 2019, 17:36 By Bloomberg

Tesla co-founder and CEO Elon Musk stands in front of the shattered windows of the newly unveiled all-electric battery-powered Tesla's Cybertruck at Tesla Design Center in Hawthorne, California on Nov 21, 2019. (FREDERIC J. BROWN / AFP)

Elon Musk unveiled Tesla Inc’s eagerly awaited electric pickup truck on Thursday but it didn’t go as planned, ending with two smashed windows and the hashtag #cybertruck trending on Twitter for all the wrong reasons.

In the demo, Tesla chief designer Franz von Holzhausen initially took a sledgehammer to the truck, which withstood the impact. Then it all went wrong.

But if they are going to market the glass as a differentiator, they better be able to show stronger tests leading up to launch

Akshay Anand, Executive analyst, Kelley Blue Book

ALSO READ: Tesla unveils first-ever electric pickup truck

Von Holzhausen took a metallic ball in his right hand, wound up and tossed it at the truck -- smashing the front driver-side window, stunning the audience and viewers live streaming the event.

“Oh my f---ing god,” Musk said, when the window broke.

“Maybe that was a little too hard,” Musk said after the ball cracked the glass. So they tried again. A second test broke a second window.

“It’s classic Tesla. It’s poetic,” said analyst Gene Munster of Loup Ventures. “I applaud the company for taking risks: this was not a boring presentation. The broken glass was unpredictable. This wasn’t practiced.”

READ MORE: Tesla to build first European factory in Germany

The event was shown on YouTube, with the video made private shortly after. The heavy-duty truck retails from US$39,900 and will come in three different variants.

“This obviously wasn’t a true production vehicle so Tesla gets a pass for now,” said Akshay Anand, executive analyst at Kelley Blue Book. “But if they are going to market the glass as a differentiator, they better be able to show stronger tests leading up to launch.”

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