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Sunday, March 31, 2019, 14:35
More global brands join in Alibaba's IP alliance
By Xinhua
Sunday, March 31, 2019, 14:35 By Xinhua

In this Jan 10, 2019 photo, attendees visit the Alibaba.com booth at CES 2019 consumer electronics show at the Las Vegas Convention Center in Las Vegas, Nevada. (ROBYN BECK / AFP)

SHANGHAI – Over 130 brands have joined in China e-commerce giant Alibaba's anti-counterfeiting alliance, with the latest entries made by multinationals like Dyson and Coach, according to the company.

Formed in 2017, AACA aims to improve the protection of intellectual property rights on Alibaba's platforms and create a healthy environment for online purchases

The members of the Alibaba Anti-counterfeiting Alliance (AACA) include brands from 16 countries and regions around the world.

The alliance had helped in the closure of 524 production rackets, capture of 1,227 suspects and seizure of fakes valued at 3.6 billion yuan (US$535 million) in 2018.

Zheng Junfang, chief platform governance officer of Alibaba, said the e-commerce giant has been intensifying its anti-counterfeiting efforts in recent years.

READ MORE: Alibaba to offer shoppers a virtual world of choice

Lu Zhengmin, vice commissioner of the national leading group on the fight against IPR infringement and counterfeiting, said China has emphasized repeatedly the importance of IPR protection and is willing to step up anti-counterfeiting work with the joined forces of business owners and authorities.

Formed in 2017, AACA aims to improve the protection of intellectual property rights on Alibaba's platforms and create a healthy environment for online purchases.

Members of the alliance collaborate to provide proactive online monitoring and protection, offline investigations and enforcement, industry law-enforcement workshops, litigation and public awareness campaigns.

ALSO READ: Alibaba says no layoffs in 2019

China will strengthen IP protection across the board and improve the system of punitive compensation for IP infringements, according to the country's government work report.  


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