Harald Krueger (center), chairman of the board of management of BMW AG, presents the BMW iX3 concept car during a press conference at the Beijing Auto Show in Beijing on April 25, 2018. (NICOLAS ASFOURI / AFP)
Just as China’s trade relations with the US are at their worst in years, BMW AG is laying the groundwork to start exporting from its biggest market to buyers around the world including in North America.
The carmaker plans to begin producing its first all-electric sport utility vehicle, dubbed the iX3, in 2020 at its joint-venture plant in the northern city of Shenyang, and will sell the model abroad, according to partner Brilliance China Automotive Holdings Ltd. The German manufacturer is offering buyers an early taste of the car with a concept unveiled Wednesday at the Beijing auto show.
The iX3 project makes BMW the first major luxury-car maker to ship high-tech vehicles from China, in a sign consumers no longer equate the country with cheap products
Exports of BMW’s first electric SUV are possible, while the world’s second-biggest luxury carmaker is considering “scenarios” for delivering other Chinese-made models outside the country as well, Chief Executive Officer Harald Krueger told reporters in Beijing.
The iX3 project makes BMW the first major luxury-car maker to ship high-tech vehicles from China, in a sign consumers no longer equate the country with cheap products. It positions the Shenyang site to supply SUVs to the US, the second-biggest market for BMW, even with the question of higher American tariffs against Chinese-made goods still up in the air. The government’s Made in China 2025 development drive is giving foreign carmakers more confidence their local joint-venture factories have the technology suitable for exports.
“As long as the vehicle is built properly, and BMW will make sure of that, it doesn’t matter too much to consumers where the car comes from,” said Tim Urquhart, an automotive analyst at market researcher IHS Markit. “This will see a low-volume vehicle being made at a low-cost site.”
The Chinese industry faces even more sweeping changes after authorities this month outlined plans to ease foreign-ownership restrictions on automakers that could eventually enable the manufacturers from abroad to buy out their local partners and set up new production on their own. Any shift from BMW’s current foreign ownership setup will be gradual, Krueger said.
BMW’s choice of China as the sole initial production site for the iX3 also shows the shifting focus of the industry. The model will further help the Munich-based company, which already manufactures a plug-in hybrid version of its X1 SUV in China, meet tightening emissions rules in the world’s biggest electric-vehicle market.
“Carmakers have to have electric-vehicle production in China in any case,” said Mark Fulthorpe, also at IHS. “China has been getting more consideration for export, even if that means sharing profits with joint-venture partners.”
The iX3, which will be able to travel 400 kilometers on a fully charged battery, can be exported after the BMW partnership gained a license last year to ship it outside China.
The model will enter the fast-growing premium electric-SUV segment after Jaguar’s I-Pace crossover and Audi’s Q6 E-Tron, which are scheduled for initial deliveries later this year, and the Mercedes-Benz EQ C crossover coming out in 2019.
So far, foreign carmakers have exported only a limited number of Chinese-made vehicles, preferring to offer them domestically in place of imports that would attract steep levies. General Motors Co has sold a few Cadillacs and Buicks outside the country, while Swedish manufacturer Volvo Cars - now Chinese-owned - has shipped some S60 sedans to the US The biggest step so far in terms of volume is Ford’sdecision last year to shift the Focus compact’s production from North America to Chongqing, a move expected to save US$1 billion in costs.
BMW’s only fully battery-powered model is the i3 city car, introduced in 2013. An electric model from the Mini small-car brand will enter showrooms next year. The iX3, which will be based on the existing X3 SUV to save costs, is part of BMW’s strategy to roll out at least 12 all-electric cars by 2025. The carmakers is under pressure to contain ballooning development costs that’ll hit about 7 billion euros (US$8.7 billion) this year, an increase of some 15 percent on top of an 18 percent jump in 2017.
Unlike bigger rivals like Volkswagen AG, which comprises 12 vehicle brands, BMW has limited options to spread technology costs between its namesake badge and Mini. Placing the iX3 in China will put the car at the heart of a market that Bloomberg New Energy Finance estimates accounted for 49 percent of the 1.1 million electric vehicles sold globally last year.