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Tuesday, October 08, 2019, 12:12
Facebook to settle advertiser lawsuit for US$40m
By Associated Press
Tuesday, October 08, 2019, 12:12 By Associated Press

In this April 18, 2017 file photo, conference workers speak in front of a demo booth at Facebook's annual F8 developer conference, in San Jose, California. (NOAH BERGER / AP)

OAKLAND — Facebook has agreed to pay US$40 million to advertisers who said it inflated the amount of time its users watched videos.

The San Jose Mercury News says the California-based social media giant denied any wrongdoing in a lawsuit settlement. The settlement notice was filed Friday by the plaintiffs in Oakland federal court.

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Advertisers sued Facebook in 2016 over user metrics that supposedly measured the average length of time consumers spent viewing posted video ads. The lawsuit said that the time was inflated by up to 900 percent and that helped convince advertisers to buy Facebook's video advertising services.

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Facebook publicly acknowledged an error in the formula. The company denied allegations that its engineers knew about problems for more than a year and did nothing.

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