2024 RT Amination Banner.gif

China Daily

Focus> Life & Art> Content
Wednesday, February 14, 2018, 17:05
India issues notice to Pierce Brosnan over tobacco advertisement
By Xinhua
Wednesday, February 14, 2018, 17:05 By Xinhua

A newspaper with a front page advertisement of former 007 star Pierce Brosnan endorsing an Indian mouth freshener, is seen on the streets of New Delhi on Oct 7, 2016. The Delhi government has slapped a show-cause notice on Hollywood actor Pierce Brosnan over his appearance in a popular tobacco product advertisement. (DOMINIQUE FAGET / AFP)

NEW DELHI - The Delhi government has slapped a show cause notice on Hollywood actor Pierce Brosnan over his appearance in an Indian pan masala (a popular tobacco product) advertisement.

"It may be noted that Pierce Brosnan who is promoting the brand in media, TV channel, vendors and others if any have also become party to this violation and are likely to be punished as per COTPA (Cigarette and Other Tobacco Product Act), 2003," read the notice.

"Areca nut (supari) in pan masala has cancer causing agent which has been scientifically proven and Brosnan, an actor who is a role model for lakhs of people especially youngsters, should not indulge in promotion of such hazardous products," the notice added.

Under the Cigarette and Other Tobacco Product Act, all forms of advertisements of tobacco products are banned in India.

A senior official on Wednesday said that the 63-year-old Irish-origin actor, who featured in a number of James Bond movies, has been given 10 days to respond to the notice issued by the health department officials earlier this week.

The Hollywood actor has not reacted to the notice.

Share this story