This undated photo shows a small village in Shaanxi province, file photo. (PHOTO / VCG)
Declaring that villages and their residents are a top economic priority, the local government of Xi'an, capital of Shaanxi province, is committed to further boosting a rural revitalization strategy through a series of key initiatives in poverty alleviation.
"We should advance the supply-side structural reform in agricultural areas, improve the living environment for farmers and renovate poor villages," said Gao Gao, vice-mayor of Xi'an, during the second Xi'an Farmers Festival, held on March 8 in Tangcun village, Changan district.
Themed "inheriting the agricultural culture, building beautiful villages, caring for farmers and boosting the rural revitalization", the event strived to create a harmonious atmosphere and showcase the latest achievements in the agricultural industry as well as the development of farming villages.
Based on the professionalism and mature technologies, both the quality and quantity of our products have been largely improved
Guo Yingwu, One of the Top 10 Most Beautiful Farmers
Hu Wei, awarded as one of the "Top 10 Most Beautiful Farmers" during the festival, is not only a master in breeding but also a pioneer in advancing the agriculture sector with his own thinking. He referred to a new development mode to combine the local government, agricultural enterprises and poor households.
Hu has developed 39 households specialized in breeding chickens and built two aquaculture gardens for broiler chickens, with annual production surpassing 1 million.
Another winner of the award is Guo Yingwu, who has led more than 150 households on the road to prosperity in the past decade.
Starting from a some 2-hectare melon planting cooperative in 2009, Guo's business has grown into a 66.6-hectare industrial park with more than a dozen varieties of melons. Guo has accomplished this by focusing on brand building, applying new technologies and state-of-the-art facilities, and upgrading management.
"Based on the professionalism and mature technologies, both the quality and quantity of our products have been largely improved," Guo said.
Guo added that despite making technological breakthroughs, innovating marketing strategy and a brand image are also very important. To increase added value, the cooperative has paid a great deal of attention to packaging.
"After last year's event, our products have gained increased awareness from the public. We have also expanded our marketing channels through the 'internet plus agriculture' e-commerce platforms, forming a new sales model that integrates online and ofline marketing," Guo said.
Xi'an Yinqiao Dairy Group was another shining star in poverty alleviation honored at the event. The company has implemented a management model that combines company, production bases and farmers through various industrial projects. It has helped to lift more than 20,0000 farmers out of poverty.
Statistics show that Xi'an lifted 142 villagers, 14,534 households, and 41,211 people out of poverty in 2018. The incidence of poverty declined from 1.28 percent to 0.23 percent.
Su Xinyao, deputy director of the Xi'an agriculture and forestry commission, said that developing industries is also the key to poverty alleviation.
By the end of 2018, Xi'an had constructed more than 100 marketing entities and modern agriculture industrial parks and developed over 1,000 mid-income households in poor areas.
To date, the number of the city's marketing entities and modern agriculture industrial parks has reached 532, and they have established close ties with poor families.
Relying on the farmers' specialized cooperative organizations and leading agricultural enterprises, Xi'an is seeing the high-quality industrial development of its modern agriculture.
Since 2018, Xi'an has added 496 farmers' specialized cooperative organizations, 426 modern agricultural industrial parks, two provincial-level modern agricultural industrial parks and 171 leading agricultural enterprises.
Based on their high-quality agricultural products, those cooperative organizations, industrial parks and leading enterprises have upgraded the agricultural industrial chains and cultivated a batch of modern farmers.
Building beautiful villages is another vital approach for Xi'an to implement the strategy of rural revitalization and enhance people's sense of happiness through localized plans.
One example is the Qingshuitou village in the city's Changan district, which is famous for its peach flower festival and good living environment.
To expand its tourism industrial chain, the village has initiated the "Taoyuan farmhouse" demonstrative project, one of the key farm stays in the district, attracting hundreds of visitors in March every year.
Other initiatives include planting hedgerows, greening streets, wooden fences and cultural walls and launching environmental programs such as garbage collection, sewage control and toilet improvement.
The village's pillar agricultural products－Wangmang peaches, fresh lotus roots, organic rice and kiwis－help increase farmers' income.
Last year, Xi'an's rural tourism, which features 10 top-quality tourist routes, witnessed robust growth. The number of tourists reached 26.5 million, generating revenue of 2.67 billion yuan (US$398 million).
"We should further carry out the rural vitalization strategy to boost the agricultural industry, increase farmers' income and make villages more beautiful," said the vice-mayor.
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