A delivery service provider sorts packages for shipping to e-commerce consumers in Kunshan, Jiangsu province. (PHOTO / XINHUA)
China's burgeoning e-commerce sector received a "fresh" boost from the longer-than-usual May Day holidays, with millennials and high-quality brands being the growth boosters.
Data from leading online food delivery platform Eleme showed that food orders by people born after 1995 rose by 112.4 percent during the holidays, compared with the same period a year ago.
The younger generation, especially those born after 1990 and 1995, are more used to 'fingertip' consumption and are fast becoming disrupters in the e-commerce sector
Yang Qin, Business analyst from market consultancy CBNData
The group also made up for over one-third of the total tourism consumption during the holidays in Fliggy, the online tourism platform of e-commerce giant Alibaba Group. Purchase of tourism products on Fliggy by people born after 2000 rose 500 percent on an annualized basis, it said.
Online hotel orders from younger parents, with children under the age of three, soared by 77 percent from a year ago during the four-day vacation.
"The younger generation, especially those born after 1990 and 1995, are more used to 'fingertip' consumption and are fast becoming disrupters in the e-commerce sector," said Yang Qin, a business analyst from market consultancy CBNData.
According to a report from CBNData, people born in the 1990s and 1995s surpassed those born in the 1980s to become the biggest spenders in the vertical industry of e-commerce consumption.
In addition, high-quality home appliances have become one of the most popular items bought on e-commerce websites during the holiday period.
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Leading e-commerce platform JD claimed that high-quality household items such as home appliances, home building materials and cooking utensils, saw a sales uptick during the past few days.
Data from another online e-commerce firm Suning showed that sales of home appliances jumped 49 percent from the same period in 2018, with air-conditioners, electric fans and televisions being the top sellers.
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