People shop for Xiaomi products at a store in Shenyang, Liaoning province, on Dec 24, 2020. (YAN BO / FOR CHINA DAILY)
Xiaomi Corp has become the world’s second biggest smartphone maker over the past quarter following an 83 percent jump in shipments, according to preliminary estimates by Canalys.
Overseas expansion was the biggest driver of Xiaomi’s growth, with the company increasing shipments by more than 300 percent in Latin America, 150 percent across Africa and 50 percent in Western Europe, research firm Canalys said
This marks the first occasion that Xiaomi, the Chinese maker of everything from rice cookers to gaming monitors, has broken into the top two, historically dominated by Samsung Electronics Co and Apple Inc. Samsung had a 19 percent share in the second quarter, Xiaomi had 17 percent and Apple was at 14 percent, according to the research firm’s data. Shares of Xiaomi rallied as much as 4.1 percent on Friday, the best performer on Hong Kong’s benchmark Hang Seng Index.
Xiaomi was particularly active, launching two flagship devices within the first four months of the year. Its Mi 11 Ultra device features one of the largest camera sensors in a smartphone to date, underscoring the firm’s ambition to push up into the premium pricing range.
“Compared with Samsung and Apple, its average selling price is around 40 percent and 75 percent cheaper respectively,” said Canalys Research Manager Ben Stanton. “So a major priority for Xiaomi this year is to grow sales of its high-end devices, such as the Mi 11 Ultra. But it will be a tough battle, with Oppo and Vivo sharing the same objective, and both willing to spend big on above-the-line marketing to build their brands in a way that Xiaomi is not.”
Overseas expansion was the biggest driver of Xiaomi’s growth, with the company increasing shipments by more than 300 percent in Latin America, 150 percent across Africa and 50 percent in Western Europe, Canalys said. The Mi device maker has spent the first half of the year contesting the title of biggest smartphone maker in China with rivals Oppo and Vivo, each with roughly equal share of the market.
The second quarter is traditionally the quietest period for Apple and Samsung as both prepare for new handset launches in the following months. The iPhone maker has asked suppliers to build as many as 90 million next-generation iPhones this year, a sharp increase from its 2020 iPhone shipments, Bloomberg reported earlier this week.
Copyright 1995 - 2023. All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily. Without written authorization from China Daily, such content shall not be republished or used in any form.
HONG KONG NEWS